SRAM Continues Sponsorship of Whistler Mountain Bike Park

SRAM is proud to continue their involvement with one of the world’s top mountain bike parks. Located in British Columbia, Canada, Whistler Mountain Bike Park has over 125 miles of lift-serviced trails. Every rental bike is equipped with a SRAM drivetrain. Whistler operates a rental fleet of more than 150 bikes. While they’re primarily downhill bikes, they also maintain a cross-country and junior bike inventory. Also, the 50 guides that patrol the park all ride on SRAM components. Rob McSkimming, VP Business Development for Whistler Blackcomb said, “We are stoked to have SRAM continue its sponsorship of the Whistler Mountain Bike Park. Many of the 200+ guide and rental bikes rack up more than 1,000,000 vertical feet each summer and SRAM components have been more than up to the task of keeping this fleet turning day in and day out.” Opening of the park is May 20, 2006 and closing October 9, 2006 – weather depending. An unofficial opening could be as soon as April 29, 2006 for weekends only until May 20. To round out the North American park program, SRAM will support two premium U.S. locations. On the east coast, SRAM will sponsor Diablo Freeride Park located in Vernon, New Jersey. On the west coast Mammoth Mountain Bike Park, in Mammoth Lakes, California, will also be a SRAM partner. www.sram.com